I really liked Citibank’s US ad campaign against identity theft that ran through 2006, and used many of the ads in presentations to discuss the implications of ID theft. If you haven’t seen the ads, here’s one of the best ones: But then, in this age of user generated entertainment, there’s always some joker out…
I’ve been asked by a few folks to comment on the Investment Roadmap that SWIFT is pulling together with FIX Protocol Ltd (FPL), the Financial products Markup Language (FpML) and the International Securities Association for Institutional Trade Communication (ISITC). I was going to comment on this roadmap, but restrained myself due to a fairly cynical…
I’ve been asked by a few folks to comment on the Investment Roadmap that SWIFT is pulling together with FIX Protocol Ltd (FPL), the Financial products Markup Language (FpML) and the International Securities Association for Institutional Trade Communication (ISITC). I was going to comment on this roadmap, but restrained myself due to a fairly cynical…
I’m always intrigued by adverts and how they create viral campaigns and brands. The last one that blew me away and I now use in lots of presentations is this Dove campaign: Campaigning for truth in beauty such that customers become advocates of the campaign is key. Why banks don’t create campaigns for real banking…
I’m always intrigued by adverts and how they create viral campaigns and brands. The last one that blew me away and I now use in lots of presentations is this Dove campaign: Campaigning for truth in beauty such that customers become advocates of the campaign is key. Why banks don’t create campaigns for real banking…
LSE reported a 52% rise in annual operating profits today, primarily related to trading which, thanks to bulk discounting to market makers, has doubled in the past year. Combine this with their acquisition of the Milan Borsa Italiana and LSE’s Earnings Before Interest and Tax (EBIT) reached £265.2m ($520 million) for the year to March…
