Congratulations to Dexia for some new bank thinking
Thanks to the Italian blog Banca2.0, I stumbled across Dexia Belgium’s marketing campaign to Gen Y that worked wonders almost a year ago. The campaign is based around Dexia’s youth bank, Axion, and the bank’s aim was to appeal to 15 to 30 year old Belgian’s by highlighting music as the theme. But not just…
