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Numbers

Are you focused on the right customer?

Another few articles I’ve picked up this week have focused upon the new generation of consumer: Gen Z. I would call them the iGen but that’s too branded, so marketers call them Gen Z. Who are the Z Gen? As of 2019, the breakdown by age looks like this: Baby …

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Is the branch dead?

A regular discussion of mine has resurfaced in recent days: is the branch dead? Why it has returned is due to the announcement of Santander closing a fifth of its UK branch network: The Spanish-owned bank, which has one of the largest high street networks in Britain, will shut 140 branches, leaving …

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