Purpose

I’m going to write the last of my blogs at this point on being purpose-driven to reference something that irks me a lot. Exclusivity. We have exclusivity a lot in life. The idea is that it creates ambition, hope, focus, hunger, direction and reward. We want the next airmile to …

During my writing about a purpose-driven bank, I tried to find good examples of what purpose-driven actually means. Googling the question the number one result is from the Plato Project, who outline eight great purpose-driven organisations. The list is: Whole Foods “With great courage, integrity and love,” reads the higher …