Customers no longer fit into neat, age-based demographics
Presenting at a conference recently, the opening keynote began by saying: “we are living with six generations of human, who all have different tastes and needs”. Yep. In marketing speak, he classified them as: Traidtionallists (the World War II Generation); Baby boomers; Generation X; Generation Y; Millennials; and Generation C. I hadn’t heard of Generation C before,…