Just found a survey in my inbox today from Broadgate Mainland and the Financial Services Forum. The survey asked 89 folks in mainly UK financial services firms – 52 in PR and 31 marketers – about their views on the measures for evaluating public relations. What interested me is that in measuring broadcast coverage, 51%…
For years, men have shouted at each other in open warfare outcry pits. These blood curdling scenes are reminscent of cock fighting or pitbull terrier pits, where teams of angry testosterone fuelled alpha males go at each other with their gesticulations and cries. What am I talking about? The traditional trading floor. In London, until…
Further to previous surveys conducted by the Financial Services Club, we are pleased to announce our first research for 2010 focused upon Social Media in Finance. Social media and social networking have risen rapidly to be part of the main agenda of most corporations and banks, where do you fit? Are you banning employees from…
Various sites rate banking ads in different ways. Here are a few of my favourites this year. Probaby the one that garnered most attention from a traditional bank is this one from Barclays: … immensely popular for some reason. However, most ads have been from mutuals and credit unions, having a cheap shot at…
The Guardian asks readers to give advice on a dilemma each week. This week's dilemma is: "should I sell my house to the nice people or the banker?" I'm fascinated by the reader's views. Here's a selection, as well as the question in full: After several lean financial years we are selling our £330,000 family…
