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Marketing Financial Services to the over 50’s

Dick Stroud, an expert on using interactive channels to communicate with the over-50s market, posted a blog on his website yesterday that includes a link to his presentation on the subject. The presentation is fascinating as it shows the major growing group of users of social networks are oldies, except what do we mean by…

Halifax: a success in the sun

A couple of weeks ago, I had a moan about HBOS’s marketing.  Maybe it’s not so bad though, as they seem to have pulled that advert. To add some balance therefore, here’s an interesting case study about the Halifax, part of HBOS, and this marketing work is good. Basically, Halifax created a partnership with the…

Halifax: a success in the sun

A couple of weeks ago, I had a moan about HBOS’s marketing.  Maybe it’s not so bad though, as they seem to have pulled that advert. To add some balance therefore, here’s an interesting case study about the Halifax, part of HBOS, and this marketing work is good. Basically, Halifax created a partnership with the…

Halifax: a success in the sun

A couple of weeks ago, I had a moan about HBOS’s marketing.  Maybe it’s not so bad though, as they seem to have pulled that advert. To add some balance therefore, here’s an interesting case study about the Halifax, part of HBOS, and this marketing work is good. Basically, Halifax created a partnership with the…

Is mobile banking the future or a waste of money?

Posted an article on Mobile Banking on SWIFTCommunity today that talks about the four levels of banking I see out there today on mobiles. There’s basic text messaging, such as GCash in the Philippines: Then there’s a fuller mobile wallet that can make payments easier across credit cards and deposit accounts: Then there’s Bank of…

Is mobile banking the future or a waste of money?

Posted an article on Mobile Banking on SWIFTCommunity today that talks about the four levels of banking I see out there today on mobiles. There’s basic text messaging, such as GCash in the Philippines: Then there’s a fuller mobile wallet that can make payments easier across credit cards and deposit accounts: Then there’s Bank of…

More Jobless Bankers

After my post the other day about bank layoffs, the news that Goldman Sachs were to layoff 10% of their 32,500 staff led to Here is the City posting a definitive list of the layoffs from all banks.  Here’s a small selection:   %age of          Jobs      Total jobs jobs lost    …

Corporate Social Media and Networks

I just found this list of the best Corporate Social Media and Networks today.  Amazingly long list that is short of bank examples.  Here are the few financial links which includes both the good, the bad and the ugly: Accuquote: Blogging:  Life Insurance blog. Podcasting:  Life Insurance podcast. American Express.  Blogging:  OPEN Forum. Bank of…

Corporate Social Media and Networks

I just found this list of the best Corporate Social Media and Networks today.  Amazingly long list that is short of bank examples.  Here are the few financial links which includes both the good, the bad and the ugly: Accuquote: Blogging:  Life Insurance blog. Podcasting:  Life Insurance podcast. American Express.  Blogging:  OPEN Forum. Bank of…

Sometimes it’s better to be slow

I chaired a dinner this week on speeds, feeds and latency in the City’s Capital Markets. Fascinating stuff all about the latest Multilateral Trade Facilities (MTFs) and how Chi-X and Turquoise claim to be ripping up the old exchange models by processing trades in 2 milliseconds. During the course of the conversation, I found something…

Intelligent Money: Our Future Is Where We Do Not Think About Money, As Our Money Thinks For Us

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